Linkkit
Dashboard

Custom link previews

Learn how to customize the appearance of your short links when they're shared on social media, messaging apps, and collaboration platforms. Personalized link previews help strengthen your brand, improve engagement, and encourage more clicks.

Business Feature
Available on Business plans and above.

Linkkit gives you complete control over how your short links appear when shared on social media. Customize the title, description, and preview image to create a consistent brand experience and encourage more clicks.

Why Use Custom Link Previews?

Custom link previews help you control how your short links appear when they're shared across social media, messaging apps, and collaboration platforms.

Instead of relying on the destination page's default metadata, you can create a branded preview that better represents your content and captures your audience's attention.

Benefits of custom link previews include:

  • Maintain consistent branding across campaigns
  • Create more engaging social posts
  • Highlight promotions, products, or announcements
  • Increase user confidence before clicking
  • Improve click-through rates with more compelling previews

For example, if your website is featured in a news article or blog post, the default preview may display an unrelated image or title. With Linkkit, you can replace it with a custom title, description, and featured image that better reflects your brand and marketing message.

Configure a Custom Link Preview

To customize your link preview, enable the Custom Link Preview option in the Link Builder.

Once enabled, you can customize the following fields:

Quick Access

Open the Link Preview editor instantly by pressing L while using the Link Builder. This keyboard shortcut helps you customize your link previews without interrupting your workflow.

Generate Link Previews with AI

Save time by letting Linkkit AI create your link preview automatically.

Simply click the ✨ AI button, and Linkkit will analyze your destination page to generate a relevant title and description. You can use the generated content as-is or edit it to better match your campaign and brand voice.

AI-Powered Link Preview Generation

Linkkit AI uses advanced language models to analyze your destination page and automatically generate a compelling title and description for your link preview.

The generated content is designed to accurately reflect your page, improve readability, and create more engaging previews. You can publish the suggestions as they are or edit them to better match your brand and campaign messaging.

How Custom Link Previews Appear

When you share a Linkkit short link with a custom preview, supported platforms will display the title, description, and featured image you've configured instead of relying on the destination page's default metadata.

This helps your links stand out and provides a more consistent brand experience across platforms such as:

  • X (formerly Twitter)
  • LinkedIn
  • Facebook
  • Slack
  • Discord
  • Telegram
  • WhatsApp
  • iMessage
  • Microsoft Teams
  • Notion
  • Other Open Graph-compatible platforms

A well-designed custom preview makes your links more visually appealing, communicates your message more clearly, and can encourage higher engagement and click-through rates.

Create More Engaging Link Previews

With custom link previews, you can define exactly how your short links appear when shared online. By setting a custom title, description, and featured image, your links become more visually appealing and better communicate the value of your content.

Branded previews help capture attention, build trust, and encourage more people to click your links across social media, messaging apps, and collaboration platforms.

Add a Custom Video Preview

Linkkit also supports Open Graph video (og:video) metadata, allowing compatible platforms to display a video preview instead of a static image.

If you're generating links through the Linkkit API, simply provide a video URL when creating your short link to enable video previews on supported platforms.

import { Linkkit } from "@linkkit/sdk";

const linkkit = new Linkkit({
  apiKey: process.env.LINKKIT_API_KEY,
});

await linkkit.links.create({
  url: "https://example.com",
  proxy: true, // Enable proxy mode to use custom link previews.
  image: "https://example.com/preview-image.png", // Fallback image for platforms that don't support video previews.
  video: "https://example.com/preview-video.mp4", // Optional Open Graph video preview.
});