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Create and Manage UTM Templates

Learn how to create reusable UTM templates in Linkkit to standardize campaign tracking, reduce manual work, and ensure consistent UTM parameters across your team. UTM templates make it easy to generate accurate, trackable links while improving collaboration and reporting.

Create and Use UTM Templates

Description

UTM parameters help you measure the effectiveness of your marketing campaigns by identifying where your traffic comes from and how visitors interact with your content. Instead of manually entering the same UTM values every time you create a link, Linkkit lets you save reusable UTM Templates.

UTM Templates standardize campaign naming, improve reporting accuracy, and save time by allowing your team to apply the same tracking parameters with just a few clicks.


Why Use UTM Templates?

When multiple people create marketing links, inconsistent UTM naming can make analytics difficult to understand. UTM Templates help keep your tracking organized and consistent across every campaign.

Some common UTM parameters include:

Parameter

Description

utm_source

Identifies where visitors come from, such as Google, Facebook, LinkedIn, or Email.

utm_medium

Specifies the marketing channel, such as social, email, CPC, referral, or display.

utm_campaign

Groups links under a specific marketing campaign.

utm_term

Tracks keywords or audience segments, commonly used for paid search campaigns.

utm_content

Differentiates ads, creatives, buttons, or links within the same campaign.

Using standardized templates helps your team:

  • Maintain consistent campaign naming
  • Reduce manual data entry
  • Improve analytics accuracy
  • Speed up link creation
  • Simplify collaboration across teams
UTM Tracking Best Practices
Learn the recommended practices for creating consistent UTM parameters and improving campaign tracking accuracy.


Ways to Create UTM Templates

You can create UTM Templates in two different ways:

  • From the Link Builder
  • From the UTM Templates settings page


Method 1: Create a Template from the Link Builder

Step 1: Create a New Short Link

Open the Link Builder and enter the destination URL for your new short link.



Step 2: Open the UTM Builder

Click the UTM Builder button inside the Link Builder.

You can also press the U keyboard shortcut to open it instantly.


Enter the UTM parameters you want to reuse.

Example:

Field

Value

Source

google

Medium

cpc

Campaign

summer-sale

Term

running-shoes

Content

banner-ad


Step 3: Save as a Template

After entering your campaign details, click Templates inside the UTM Builder.

Provide a name for your template, then click Save.

Example template names:

  • Google Ads
  • Facebook Campaign
  • Newsletter
  • LinkedIn Organic
  • Product Launch

The template is now available for everyone in your workspace.



Method 2: Create a Template from Settings

Step 1: Open UTM Templates

Navigate to:

Settings → UTM Templates

This page displays every template available in your workspace.



Step 2: Create a New Template

Click Create Template.

The template editor will open, allowing you to define your standard UTM parameters.


Fill in the fields you want to include in the template.


Step 3: Save Your Template

When you're finished, click Create Template.

Your new template will immediately become available inside the Link Builder.



Using UTM Templates

Once you've created templates, applying them to new links takes only a few seconds.

There are two ways to use a saved template.


Method 1: Apply a Template from the Link Builder

Create a new short link as usual.

Next to the Destination URL field, click the UTM Template icon.

A list of available templates will appear.

Choose the template you'd like to use.

Linkkit automatically fills in all saved UTM parameters.



Method 2: Apply a Template from the UTM Builder

Open the UTM Builder while creating or editing a short link.

Click the Templates button.

Select one of your saved templates.

The saved UTM values will automatically populate every matching field.



Benefits of UTM Templates

Using reusable templates provides several advantages for marketing teams:

  • Faster link creation
  • Consistent UTM naming conventions
  • Fewer manual errors
  • Better campaign organization
  • More reliable analytics
  • Improved collaboration across teams
  • Easier reporting and performance comparisons


Next Steps

Now that you've created your first UTM Template, you're ready to build marketing links faster while maintaining consistent campaign tracking.

Continue with these guides to learn more:

  • UTM Tracking Best Practices
  • Create Your First Short Link
  • Using the UTM Builder
  • Understanding Link Analytics
  • Campaign Analytics in Linkkit