Why UTM Parameters Matter
UTM (Urchin Tracking Module) parameters are tags added to your URLs that help you understand how visitors discover your website and interact with your marketing campaigns.
When you create links with UTM parameters in Linkkit, you can accurately measure campaign performance across multiple marketing channels and make smarter, data-driven decisions.
Benefits of Using UTM Parameters
Track Traffic Sources
Identify exactly where your visitors come from, such as Google, Facebook, LinkedIn, email newsletters, or other referral sources.
Measure Campaign Performance
Monitor the effectiveness of individual marketing campaigns and compare their performance using detailed analytics.
Analyze Marketing Channels
Differentiate traffic by channel, including email, social media, paid advertising, organic search, and referrals, to understand which channels deliver the best results.
Compare Content and Creatives
Evaluate the performance of different ads, emails, landing pages, or promotional content within the same campaign to see what resonates most with your audience.
Optimize Marketing Spend
Use reliable campaign data to identify high-performing channels, improve your marketing strategy, and maximize the return on your advertising investment.
By combining UTM parameters with Linkkit's advanced analytics, you gain a clearer picture of your marketing performance—from the first click to the final conversion—helping you continuously refine and optimize your campaigns.
Linkkit UTM Builder
Adding UTM parameters manually can be time-consuming and prone to inconsistencies. To simplify campaign tracking, Linkkit includes a built-in UTM Builder that helps you generate properly formatted tracking links in just a few clicks.
Whether you're creating links for email campaigns, social media, paid ads, or newsletters, the UTM Builder ensures your links remain organized and your analytics stay accurate.
Supported UTM Parameters
Linkkit supports the standard UTM parameters used by most analytics platforms, along with an optional referral parameter for additional tracking.
Tip: Use consistent naming conventions for your UTM parameters to keep reports clean and easy to analyze.
How to Use the Linkkit UTM Builder
Follow these simple steps to add UTM parameters to your short links.
Step 1: Create a New Short Link
Open the Link Builder from your Linkkit dashboard and enter the destination URL you want to shorten.
Step 2: Open the UTM Builder
Click the UTM Builder button within the Link Builder to open the UTM configuration panel.
For faster access, you can also use the keyboard shortcut U while the Link Builder is open.
Step 3: Enter Your Campaign Information
Fill in the UTM fields that match your campaign.
Example values:
Once you've entered your campaign details, click Save to apply the parameters to your short link.
Step 4: Create Your Link
After saving your UTM settings, click Create Link.
Linkkit will generate a short link with all of your UTM parameters automatically attached, making it ready to share across your marketing channels.
Your campaign is now fully trackable.
Save Time with UTM Templates
If your team frequently creates links with the same campaign structure, UTM Templates can help streamline the process.
Templates allow you to save commonly used UTM configurations and reuse them whenever you create new links, ensuring consistency across campaigns.
Benefits include:
- Standardized campaign naming
- Faster link creation
- Improved reporting accuracy
- Consistent analytics across teams
- Reduced manual data entry
To learn more, see the UTM Templates guide and discover how reusable templates can simplify campaign management and improve tracking consistency.